In today's economy, it seems that more and more developers are becoming independent consultants/contractors developing their own business and creating projects by themselves. While this lifestyle has both pros and cons, one of the most difficult tasks of working on your own is developing a client base. Here are a few tried-and-true pointers to help you build long-lasting relationships with your clients and expand your base.
The most important asset of any company is its image. If you project an unprofessional or scatterbrained view of yourself to potential clients, you are never going to get business. Especially in today's economy, it is important to fine-tune your business image and tailor it to your clients' expectations.
Network, network, network! One of the simplest ways to grow your client base is sometimes the easiest overlooked. The second you stop making new connections and getting referrals is when your business stalls or turns downward.
Perhaps a reason that you are not generating a sufficient amount of business is because you are advertising in the wrong places. Knowing the market for the type of services you offer will help you better develop a good advertising strategy and eliminate the waste of getting the word out to the wrong people.
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